Hello!
Hello!
I’m a Technology Director with 20 years of experience leading global transformation programs, modernizing complex SAP landscapes, and guiding organizations through the chaotic intersection of business, data, and technology.
A Brazilian, living in Chicago.
Across more than 19 countries and multiple industries, mainly in Medical Devices and Lifesciences, my work has always centered on the same principle: turn complexity into clarity. Remove noise. Reduce friction. Transform ambition into something that actually works in the real world.
Because the truth is simple: global transformation projects rarely fail due to a lack of tools, frameworks, or methodologies. They fail because things become unnecessarily complicated.
This space is dedicated to the opposite of that — writing simply what should be simple, and simplifying whatever refuses to be.
Technology, business transformation, and life all work better when we stop making them harder than they need to be.
